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Ebook "Big social mobile: How digital initiatives can reshape the enterprise and drive business results" shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
245 p hat 26/02/2024 11 0
Từ khóa: Big social mobile, Digital initiatives, Reshape the enterprise, Drive business results, Electronic commerce, Social media, Mobile communication systems, Big data, Customer services
Part 1 of ebook "Bottom-line call center management: Creating a culture of accountability and excellent customer service" provides readers with contents including: Chapter 1 - Culture; Chapter 2 - Accountability; Chapter 3 - Location, location, location; Chapter 4 - Hiring;...
93 p hat 26/02/2024 12 0
Từ khóa: Bottom-line call center management, Creating a culture of accountability, Excellent customer service, Human capital, Positive culture companies, SWOT analysis, The recurring cost
Continued part 1, part 2 of ebook "Bottom-line call center management: Creating a culture of accountability and excellent customer service" provides readers with contents including: Chapter 5 - Your reps; Chapter 6 - Pay, benefits, and the dreaded labor unions; Chapter 7 - The people and the technology; Chapter 8 - Return on investment (ROI); Chapter 9 - ROI case study at happy airways; Chapter 10 - From the present to the future;...
111 p hat 26/02/2024 16 0
Từ khóa: Bottom-line call center management, Creating a culture of accountability, Excellent customer service, The dreaded labor unions, Return on investment, Employee satisfaction, The ROI model
Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...
112 p hat 26/02/2024 14 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, Customer profitability, Profitbrand principles, Profitbrand service
Ebook The theory of catering (10th edition): Part 2
Continued part 1, part 2 of ebook "The theory of catering (10th edition)" provides readers with content including: Part 4 - Planning, production and service; Part 5 - Organisation and business development; Part 6 - Legislation;...
393 p hat 26/02/2024 15 1
Từ khóa: The theory of catering, The hospitality industry, Kitchen planning, Production systems, Managing resources, Food and beverage service, Customer care
Part 1 of ebook "The Cornell School of Hotel Administration on hospitality: Cutting edge thinking and practice" provides readers with contents including: four paths to success in the hospitality industry; the essence of hospitality and service; success in your hospitality career; preparing for a successful career in the hospitality industry; success through operations and service excellence; guiding the guest experience; harnessing the power...
258 p hat 27/01/2024 14 1
Từ khóa: The Cornell School of Hotel Administration on hospitality, Hotel management, Hospitality industry, The hospitality industry, Predicting customer choices, Managing hospitality operations, Build service quality, Demand management
Ebook The modern bartender: Part 1 - Jason Jelicich
Part 1 of ebook "The modern bartender" provides readers with content including: Chapter 1 - Introduction; Chapter 2 - The modern bartender; Chapter 3 - Serving alcohol; Chapter 4 - Money handling; Chapter 5 - The modern bar; Chapter 6 - Preparing for service; Chapter 7 - Product knowledge; Chapter 8 - Customer service;...
77 p hat 26/11/2023 22 4
Từ khóa: The modern bartender, Serving alcohol, Money handling, The modern bar, Preparing for service, Product knowledge, Customer service
Ebook "Tour operators and operations: Development, management and responsibility" covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of...
294 p hat 23/09/2023 48 1
Từ khóa: Tour operators and operations, Jacqueline Holland, David Leslie, The operating environment, Product development, Customer service, Financial planning, Key travel regulations
Ebook Service quality in leisure and tourism: Part 1
Part 1 of ebook "Service quality in leisure and tourism" provide readers with content about: understanding quality in leisure and tourism; the leisure and tourism product; quality as a goal; the consumer; concepts of quality in leisure and tourism; customer satisfaction; the leisure and tourism experience;...
134 p hat 23/04/2023 24 0
Từ khóa: Service quality in leisure and tourism, Leisure industry, Quality assurance, Customer satisfaction, The leisure experience, The tourism experience, Capacity management
When you finish this chapter, you should: Understand why physical distribution (logistics) is such an important part of Place and marketing strategy planning; understand why the physical distribution customer service level is a key marketing strategy variable; understand the physical distribution concept and why it requires coordination of storing, transporting, and related activities;...
8 p hat 22/03/2016 163 1
Từ khóa: Basic Marketing, Lecture Basic Marketing, Distribution customer service, Physical distribution, Coordinating logistics activities, Marketing strategy
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