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Ebook Social media marketing in tourism and hospitality - Roberta Minazzi
Ebook "Social media marketing in tourism and hospitality" describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content,...
178 p hat 26/03/2024 17 0
Từ khóa: Social media marketing, Social media marketing in tourism, Social media marketing in hospitality, Social network sites, Virtual games/social worlds, eWOM biased information, Travel distribution system, Online relationship marketing
Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...
112 p hat 26/02/2024 19 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, Customer profitability, Profitbrand principles, Profitbrand service
Part 1 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: branding - yesterday, today and tomorrow; forging a profitbrand in the customer economy; customer equity - the key to accountability; how to calculate customer equity; divide and conquer: take care of customers worth taking care of; winning strategies to increase customer profitability;...
113 p hat 26/02/2024 18 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, The customer economy, Calculate customer equity, Customer equity obstacles
Ebook City spaces - Tourist places: Urban tourism precincts - Part 2
Continued part 1, part 2 of ebook "City spaces - Tourist places: Urban tourism precincts" provides readers with contents including: conflicts and politics in precinct development; visitor–host relationships; precinct planning and design, management and marketing; Grote market Groningen; darling harbour; Sheffield city centre; exploiting the benefits of world heritage listing; lessons for theory and practice;...
179 p hat 27/01/2024 24 0
Từ khóa: City spaces - Tourist places, Urban tourism precincts, Precinct development, Visitor–host relationships, Precinct planning, Grote market Groningen, Sheffield city centre
Ebook Marketing for Hospitality and Tourism (Sixth edition): Part 2
Continued part 1, part 2 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: pricing products -pricing considerations, approaches, and strategy; distribution channels; promoting products - communication and promotion policy and advertising; promoting products - public relations and sales promotion; professional sales;... Please refer to part 2 of the ebook for details!
320 p hat 21/05/2023 27 0
Từ khóa: Marketing for Hospitality and Tourism, Pricing products, Distribution channels, Promoting products, Destination marketing, Next year's marketing plan, Building customer relationships
Bài giảng Giữ khách hàng bằng quan hệ - TS. Vũ Thế Dũng
Bài giảng Giữ khách hàng bằng quan hệ gồm có những nội dung chính sau: Tiếp thị dựa trên quan hệ, giữ khách vs. thu hút khách hàng, chu kỳ sống của khách hàng, các thành phần của tài sản khách hàng, 4P và chu kỳ sống của khách hàng. Mời các bạn cùng tham khảo.
30 p hat 24/02/2017 255 3
Từ khóa: Giữ khách hàng bằng doanh nghiệp, Tiếp thị dựa trên quan hệ, Thu hút khách hàng, Chu kỳ sống của khách hàng, Tài sản khách hàng, Relationship marketing
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