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When you finish this chapter, you should: Understand why physical distribution (logistics) is such an important part of Place and marketing strategy planning; understand why the physical distribution customer service level is a key marketing strategy variable; understand the physical distribution concept and why it requires coordination of storing, transporting, and related activities;...
8 p hat 22/03/2016 178 1
Từ khóa: Basic Marketing, Lecture Basic Marketing, Distribution customer service, Physical distribution, Coordinating logistics activities, Marketing strategy
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