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Ebook Social media marketing in tourism and hospitality - Roberta Minazzi
Ebook "Social media marketing in tourism and hospitality" describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content,...
178 p hat 26/03/2024 17 0
Từ khóa: Social media marketing, Social media marketing in tourism, Social media marketing in hospitality, Social network sites, Virtual games/social worlds, eWOM biased information, Travel distribution system, Online relationship marketing
Ebook "Big social mobile: How digital initiatives can reshape the enterprise and drive business results" shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
245 p hat 26/02/2024 15 0
Từ khóa: Big social mobile, Digital initiatives, Reshape the enterprise, Drive business results, Electronic commerce, Social media, Mobile communication systems, Big data, Customer services
Ebook Analytics in smart tourism design: Concepts and methods - Part 2
Continued part 1, part 2 of ebook "Analytics in smart tourism design: Concepts and methods" presents the following content: web and social media analytics - concepts and methods; estimating the effect of online consumer reviews - an application of count data models; tourism intelligence and visual media analytics for destination management organizations;...
155 p hat 23/07/2023 36 0
Từ khóa: Analytics in smart tourism design, Smart tourism design, Visual media analytics, Destination management organizations, Massive paratextual analysis, Social media analytics
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