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Ebook Dimension of the hospitality industry (Third edition): Part 2
Ebook "Dimension of the hospitality industry (Third edition)" offers focused coverage of each sector within hospitality: food and beverage, lodging, and travel and tourism examines the size, scope, and operations of each of these key areas and shares essential information on related concepts products, and services. Throughout the text, this Third Edition brings the material out of the classroom and into the real world with a set of powerful...
269 p hat 23/09/2023 34 2
Từ khóa: Dimension of the hospitality industry, The hospitality industry, Paul R. Dittmer, Lodging perspectives, Hospitality management perspectives, Hospitality operations management, Travel services
Ebook "Tour operators and operations: Development, management and responsibility" covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of...
294 p hat 23/09/2023 46 1
Từ khóa: Tour operators and operations, Jacqueline Holland, David Leslie, The operating environment, Product development, Customer service, Financial planning, Key travel regulations
Ebook Marketing in travel and tourism (Fourth edition): Part 1
Part 1 of ebook "Marketing in travel and tourism" provide readers with content about: the meaning of marketing in travel and tourism; understanding the consumer and the marketing mix in travel and tourism; planning for marketing strategy and short term operational objectives and compaigns; planning marketing campaigns - budgeting and evaluating marketing performance;... Please refer to part 1 of the ebook for details!
253 p hat 21/05/2023 27 1
Từ khóa: Marketing in travel and tourism, Tourism marketing, The dynamic business environment, Tourism motivations, Tourism buyer behaviour, The evolving marketing mix for tourism service
Ebook Vietnam tourism occupational standards: Travel and tour operations - Part 1
Part 1 of ebook "Vietnam tourism occupational standards: Travel and tour operations" provides readers with information about standards such as: prepare a basic travel plan; prepare tour programme information for presentation to customers; inform and consult customers in relation to tour package purchase and consumption; receive and process a reservation; advise customers prior to and after travelling;... Please refer to part 1 of the ebook for...
127 p hat 22/10/2022 30 0
Từ khóa: Vietnam tourism occupational standards, Travel and tour operations, Basic travel plan, Operate tour programmes in remote areas, Sell tailor-made travel services, Provide on-the-job coaching
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