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Ebook Oxford English for careers: Tourism 1 (Student's book)
Ebook "Oxford English for careers: Tourism 1 (Student's book)" gives you the language, information, and skills you need to start your career: real people talk about their work in tourism; customer care key interpersonal skills for customer relations; find out-tourism projects and internet research; writing bank practice in writing for tourism; facts, figures, and quotations all about tourism;...
145 p hat 24/06/2024 0 0
Từ khóa: Oxford English for careers, Oxford English for careers tourism, Tour operators, Tourist motivations, Transport in tourism, The air travel route map, Reservation systems for tourism
Ebook Tourism management: Managing for change (Third edition) - Part 1
Part 1 of ebook "Tourism management: Managing for change (Third edition)" provides readers with contents including: tourism today, why is it a global phenomenon embracing all our lives; tourism, its origins, growth and future; demand, why do people engage in tourism; the supply of tourism; transporting the tourist I, surface transport; transporting the tourist II, the aviation sector;...
315 p hat 22/10/2023 38 1
Từ khóa: Tourism management, Managing for change, Measuring tourism, Post-war tourism, The motivation dichotomy, The supply of tourism, Transporting the tourist
Continued part 1, part 2 of ebook "Evolving paradigms in tourism and hospitality in developing countries: A case study of India" presents the following content: operational and managerial perspectivesin the service sector; emerging areas in tourism; challenges of medicaltourism - managerial paradigmin the Indian framework; agritourism in India - strategies for growth; social media in tourism - challenges and correctivemeasures;...
334 p hat 23/07/2023 33 0
Từ khóa: Evolving paradigms in tourism, Evolving paradigms in hospitality, Organizational culture, Employee motivation, Travel organizations, Emerging areas in tourism
Ebook Marketing in travel and tourism (Fourth edition): Part 1
Part 1 of ebook "Marketing in travel and tourism" provide readers with content about: the meaning of marketing in travel and tourism; understanding the consumer and the marketing mix in travel and tourism; planning for marketing strategy and short term operational objectives and compaigns; planning marketing campaigns - budgeting and evaluating marketing performance;... Please refer to part 1 of the ebook for details!
253 p hat 21/05/2023 28 1
Từ khóa: Marketing in travel and tourism, Tourism marketing, The dynamic business environment, Tourism motivations, Tourism buyer behaviour, The evolving marketing mix for tourism service
Lecture Tourism theory, concepts and models - Chapter 10: Why do people travel?
Lecture Tourism theory, concepts and models - Chapter 10: Why do people travel? By the end of this lecture you should be able to: describe the strengths and weaknesses of Maslow’s hierarchy of needs; analyse Dann’s push-pull model; apply Crompton’s motives; critique Iso-Ahola’s optimal arousal model; understand Gutman’s means-end model; apply Pearce’s evolving travel career ladder/pattern;...
22 p hat 25/07/2022 78 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, Maslow’s hierarchy of needs, Dann’s push-pull model, Crompton’s motives, Iso-Ahola’s optimal arousal model
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