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Ebook Social media marketing in tourism and hospitality - Roberta Minazzi
Ebook "Social media marketing in tourism and hospitality" describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content,...
178 p hat 26/03/2024 16 0
Từ khóa: Social media marketing, Social media marketing in tourism, Social media marketing in hospitality, Social network sites, Virtual games/social worlds, eWOM biased information, Travel distribution system, Online relationship marketing
Part 1 of ebook "Tourism and agriculture: New geographies of consumption, production and rural restructuring" provides readers with contents including: tourism, agriculture and rural restructuring; tourism and agriculture in Hungary; the nexus between agriculture and tourism in Ghana; life between the two milpas; female empowerment through agritourism in rural Japan;...
101 p hat 26/03/2024 18 0
Từ khóa: Tourism and agriculture, Rural restructuring, Post-productivist transition, Global financial crisis, Agricultural linkages, Market agricultural production, Tourism-driven migration
Ebook City spaces - Tourist places: Urban tourism precincts - Part 2
Continued part 1, part 2 of ebook "City spaces - Tourist places: Urban tourism precincts" provides readers with contents including: conflicts and politics in precinct development; visitor–host relationships; precinct planning and design, management and marketing; Grote market Groningen; darling harbour; Sheffield city centre; exploiting the benefits of world heritage listing; lessons for theory and practice;...
179 p hat 27/01/2024 20 0
Từ khóa: City spaces - Tourist places, Urban tourism precincts, Precinct development, Visitor–host relationships, Precinct planning, Grote market Groningen, Sheffield city centre
Continued part 1, part 2 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: tourism destination competitiveness and firm performance through a financial crisis: an empirical analysis of the italian hotel industry; the role of institutions in interorganizational collaboration within tourism regions; the role of partnerships in staging tourist...
155 p hat 27/12/2023 21 0
Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Tourism destination competitiveness, Sustainable tourism, Environmental management systems, Conceptual framework, Regression analysis outputs
Part 1 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: the separation of the na ï ve from the reevaluated destination image by using benefit segmentation and the analysis of the resulting perceptions; forecasting tourism flows from the russian federation into the mediterranean countries; entrepreneurship and the discovery and exploitation of...
137 p hat 27/12/2023 21 0
Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Forecasting tourism flows, Business opportunities, The hotels’ competitiveness, The tourism destination image, Tourism management
Ebook Restoring tourism destinations in crisis: A strategic marketing approach - Part 1
Part 1 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: defining tourism destinations in crisis; managing the recovery and restoration of destinations in crisis; terrorism and political violence; promotion of tourism during an ongoing crisis;...
167 p hat 22/10/2023 31 0
Từ khóa: Restoring tourism destinations in crisis, Strategic marketing approach, Crisis management, Restoring confidence in tourism, Post-crisis tourism recovery, Global tourism crises
Ebook Restoring tourism destinations in crisis: A strategic marketing approach - Part 2
Continued part 1, part 2 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: natural disaster; rebuilding the tourist industry; restoring confidence through information dissemination; pre-emptive response to potential tourism crisis; post-war recovery and tourism development;...
138 p hat 22/10/2023 26 0
Từ khóa: Restoring tourism destinations in crisis, Strategic marketing approach, Crisis management, Natural disaster, Rebuilding the tourist industry, Potential tourism crisis, Tourism development
Ebook Cultural tourism: The partnership between tourism and cultural heritage management - Part 2
Continued part 1, part 2 of ebook "Cultural tourism: The partnership between tourism and cultural heritage management" has presents the following content: the cultural tourism market - a cultural tourism typology; gatekeepers; assessment; asset auditing and planning; marketing; presentation and management of heritage assets; unique features of marketing in cultural tourism;...
129 p hat 23/09/2023 30 1
Từ khóa: Cultural tourism, Cultural heritage management, Cultural tourism market, Cultural tourism typology, Thinking strategically, The marketing plan, Cultural tourism attractions
Ebook The economics of recreation, leisure and tourism (Fourth edition): Part 1
Part 1 of ebook "The economics of recreation, leisure and tourism (Fourth edition)" provides readers with content including: Chapter 1 - Introduction; Chapter 2 - Recreation, leisure and tourism organizations; Chapter 3 - The market for recreation, leisure and tourism products; Chapter 4 - Demand, time preference, elasticity and forecasting; Chapter 5 - Supply and costs; Chapter 6 - Market structure and pricing; Chapter 7 - Market...
263 p hat 23/09/2023 27 0
Từ khóa: The economics of recreation leisure and tourism, Tourism organizations, Tourism products, Market intervention, Non-profit making organizations, The economic environment
Ebook Consumer psychology of tourism, hospitality and leisure (Volume 3): Part 2
Continued part 1, part 2 of ebook "Consumer psychology of tourism, hospitality and leisure (Volume 3)" presents the following content: experience and satisfaction; market segmentation; attraction and loyalty; image and interpretation; aristotelian ethical values within a tourism hospitality industry context;...
144 p hat 23/07/2023 29 0
Từ khóa: Consumer psychology of tourism, Consumer psychology of hospitality, Consumer psychology of leisure, Customer satisfaction, Measuring visitor satisfaction, Market segmentation
Ebook Marketing in travel and tourism (Fourth edition): Part 1
Part 1 of ebook "Marketing in travel and tourism" provide readers with content about: the meaning of marketing in travel and tourism; understanding the consumer and the marketing mix in travel and tourism; planning for marketing strategy and short term operational objectives and compaigns; planning marketing campaigns - budgeting and evaluating marketing performance;... Please refer to part 1 of the ebook for details!
253 p hat 21/05/2023 27 1
Từ khóa: Marketing in travel and tourism, Tourism marketing, The dynamic business environment, Tourism motivations, Tourism buyer behaviour, The evolving marketing mix for tourism service
Ebook Marketing in travel and tourism (Fourth edition): Part 2
Continued part 1, part 2 of ebook "Marketing in travel and tourism" provide readers with content about: communicating with and Influencing consumers; applying marketing in the main sectors of travel and tourism; case studies of marketing practice in travel and tourism;... Please refer to part 2 of the ebook for details!
255 p hat 21/05/2023 24 0
Từ khóa: Marketing in travel and tourism, Tourism marketing, Marketing tourism destinations, Marketing accommodation, Marketing passenger transport, Marketing visitor attractions
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