- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Understanding the hospitality consumer: Part 2
Continued part 1, part 2 of ebook "Understanding the hospitality consumer" provides readers with content including: understanding the hospitality consumer in contemporary society and beyond; postmodern consumers of hospitality services; researching contemporary hospitality behaviour; researching contemporary hospitality behaviour; hospitality implications of the revolution in consumption;...
118 p hat 23/09/2023 32 1
Từ khóa: Understanding the hospitality consumer, The hospitality consumer, The marketing concept, Segmenting hospitality markets, Postmodern marketing, Contemporary hospitality behaviour
Ebook Consumer psychology of tourism, hospitality and leisure (Volume 3): Part 2
Continued part 1, part 2 of ebook "Consumer psychology of tourism, hospitality and leisure (Volume 3)" presents the following content: experience and satisfaction; market segmentation; attraction and loyalty; image and interpretation; aristotelian ethical values within a tourism hospitality industry context;...
144 p hat 23/07/2023 30 0
Từ khóa: Consumer psychology of tourism, Consumer psychology of hospitality, Consumer psychology of leisure, Customer satisfaction, Measuring visitor satisfaction, Market segmentation
Lecture Tourism theory, concepts and models - Chapter 5: Access and the spatial interactions of tourists. By the end of this lecture you should be able to: distinguish between the resource and commodity values of time and analyse how they affect travel patterns; describe distance decay and analyse how it influences both absolute demand and behaviour of tourists; define the effective tourism exclusion zone and analyse its impact on tourism...
21 p hat 25/07/2022 100 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, Access of tourists, The spatial interactions of tourists, Effective tourism exclusion zone, Segmenting tourist markets
Bài giảng Quản trị marketing: Chuyên đề 3 - Cao Minh Toàn
Nội dung Chuyên đề 3 trình bày đến người học những vấn đề liên quan đến "STP", cụ thể như: Phân khúc thị trường là gì, tiến trình phân khúc thị trường, phân khúc có hiệu quả, các tiêu thức phân khúc, các mô hình lựa chọn thị trường mục tiêu, kế hoạch xâm nhập riêng từng phân khúc,...
20 p hat 13/07/2018 187 1
Từ khóa: Bài giảng Quản trị marketing, Quản trị marketing, Qui trình STP, Phân khúc segmentation, Thị trường mục tiêu Target market, Định vị Positioning, Phân khúc thị trường
After studying this chapter you will: Understand why marketing strategy planning involves a process of narrowing down from broad opportunities to a specific target market and marketing mix, know about the different kinds of marketing opportunities, understand why opportunities in international markets should be considered,... Inviting you refer.
15 p hat 22/03/2016 192 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy planning process, Considering international opportunities, Narrowing target markets, Market segmentation
Đăng nhập