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Continued part 1, part 2 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: tourism destination competitiveness and firm performance through a financial crisis: an empirical analysis of the italian hotel industry; the role of institutions in interorganizational collaboration within tourism regions; the role of partnerships in staging tourist...
155 p hat 27/12/2023 25 0
Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Tourism destination competitiveness, Sustainable tourism, Environmental management systems, Conceptual framework, Regression analysis outputs
Part 1 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: the separation of the na ï ve from the reevaluated destination image by using benefit segmentation and the analysis of the resulting perceptions; forecasting tourism flows from the russian federation into the mediterranean countries; entrepreneurship and the discovery and exploitation of...
137 p hat 27/12/2023 25 0
Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Forecasting tourism flows, Business opportunities, The hotels’ competitiveness, The tourism destination image, Tourism management
Ebook Restoring tourism destinations in crisis: A strategic marketing approach - Part 1
Part 1 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: defining tourism destinations in crisis; managing the recovery and restoration of destinations in crisis; terrorism and political violence; promotion of tourism during an ongoing crisis;...
167 p hat 22/10/2023 32 0
Từ khóa: Restoring tourism destinations in crisis, Strategic marketing approach, Crisis management, Restoring confidence in tourism, Post-crisis tourism recovery, Global tourism crises
Ebook Restoring tourism destinations in crisis: A strategic marketing approach - Part 2
Continued part 1, part 2 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: natural disaster; rebuilding the tourist industry; restoring confidence through information dissemination; pre-emptive response to potential tourism crisis; post-war recovery and tourism development;...
138 p hat 22/10/2023 27 0
Từ khóa: Restoring tourism destinations in crisis, Strategic marketing approach, Crisis management, Natural disaster, Rebuilding the tourist industry, Potential tourism crisis, Tourism development
Ebook Marketing for Hospitality and Tourism (Sixth edition): Part 2
Continued part 1, part 2 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: pricing products -pricing considerations, approaches, and strategy; distribution channels; promoting products - communication and promotion policy and advertising; promoting products - public relations and sales promotion; professional sales;... Please refer to part 2 of the ebook for details!
320 p hat 21/05/2023 28 0
Từ khóa: Marketing for Hospitality and Tourism, Pricing products, Distribution channels, Promoting products, Destination marketing, Next year's marketing plan, Building customer relationships
Ebook Marketing in travel and tourism (Fourth edition): Part 2
Continued part 1, part 2 of ebook "Marketing in travel and tourism" provide readers with content about: communicating with and Influencing consumers; applying marketing in the main sectors of travel and tourism; case studies of marketing practice in travel and tourism;... Please refer to part 2 of the ebook for details!
255 p hat 21/05/2023 26 0
Từ khóa: Marketing in travel and tourism, Tourism marketing, Marketing tourism destinations, Marketing accommodation, Marketing passenger transport, Marketing visitor attractions
Ebook World heritage sites: Tourism, local communities and conservation activities - Part 1
Part 1 of ebook "World heritage sites: Tourism, local communities and conservation activities" presents the following content: world heritage sites – an introduction; heritage management and conservation activities at world heritage sites; tourism development at world heritage sites; tourism marketing at world heritage sites; local communities in and around world heritage sites;...
101 p hat 27/01/2023 34 1
Từ khóa: World heritage sites, Tourism local communities, Tourism conservation activities, Tourism marketing, Destination marketing, Local communities
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