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Ebook Tourism theory: Concepts, models and systems - Part 2
Continued part 1, part 2 of ebook "Tourism theory: Concepts, models and systems" provides readers with contents including: the tourist; intermediation, distribution and travel; the tourism destination; determinant and motivational factors; crompton’s destination-choice model; traveller typologies; tourism distribution channels; multi-destination travel pattern models; tourism services and facilities; tourism infrastructure; lodging...
121 p hat 27/12/2023 20 0
Từ khóa: Tourism theory, Tourism models, Tourism demand, Crompton’s destination-choice model, Tourism distribution channels, Computer reservation system, Tourism destination image
Ebook Marketing for Hospitality and Tourism (Sixth edition): Part 2
Continued part 1, part 2 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: pricing products -pricing considerations, approaches, and strategy; distribution channels; promoting products - communication and promotion policy and advertising; promoting products - public relations and sales promotion; professional sales;... Please refer to part 2 of the ebook for details!
320 p hat 21/05/2023 28 0
Từ khóa: Marketing for Hospitality and Tourism, Pricing products, Distribution channels, Promoting products, Destination marketing, Next year's marketing plan, Building customer relationships
Ebook Revenue management for the hospitality industry: Part 1
Part 1 of ebook "Revenue management for the hospitality industry" provide readers with content about: revenue management principles; strategic pricing; value; differential pricing; the revenue manager’s role; revenue management for hoteliers; forecasting demand; inventory and price management; distribution channel management;... Please refer to part 1 of the ebook for details!
366 p hat 22/10/2022 25 0
Từ khóa: Revenue management for the hospitality industry, Hospitality industry management, Hospitality industry economic aspects, Revenue management principles, Strategic pricing, Distribution channel management
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