- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Tourism branding: Communities in action - Part 1
Part 1 of ebook "Tourism branding: Communities in action" provides readers with contents including: tourism branding - a community affair; global concepts; challenging the brand; a model of virtual destination branding; deconstructing brand equity; from theories to practices; tourism branding in a social exchange system; linking local and culinary cuisines with destination branding;...
167 p hat 27/12/2023 24 0
Từ khóa: Tourism branding, Bridging tourism theory and practice, Challenging the brand, Virtual destination branding, Internet-mediated image, Deconstructing brand equity, Collaborative destination branding
Part 1 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: the separation of the na ï ve from the reevaluated destination image by using benefit segmentation and the analysis of the resulting perceptions; forecasting tourism flows from the russian federation into the mediterranean countries; entrepreneurship and the discovery and exploitation of...
137 p hat 27/12/2023 25 0
Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Forecasting tourism flows, Business opportunities, The hotels’ competitiveness, The tourism destination image, Tourism management
Ebook Tourism theory: Concepts, models and systems - Part 2
Continued part 1, part 2 of ebook "Tourism theory: Concepts, models and systems" provides readers with contents including: the tourist; intermediation, distribution and travel; the tourism destination; determinant and motivational factors; crompton’s destination-choice model; traveller typologies; tourism distribution channels; multi-destination travel pattern models; tourism services and facilities; tourism infrastructure; lodging...
121 p hat 27/12/2023 20 0
Từ khóa: Tourism theory, Tourism models, Tourism demand, Crompton’s destination-choice model, Tourism distribution channels, Computer reservation system, Tourism destination image
Đăng nhập