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Ebook Tourism branding: Communities in action - Part 2
Continued part 1, part 2 of ebook "Tourism branding: Communities in action" provides readers with contents including: practical cases; destination brand strategy - the case of greece; the copenhagen way - stakeholder-driven destination branding; consultation builds stronger brands; developing distinctive city branding; strategic branding in hospitality;...
139 p hat 27/12/2023 22 0
Từ khóa: Tourism branding, Bridging tourism theory and practice, Destination brand strategy, Stakeholder-driven destination branding, Consultation builds stronger brands, Strategic branding in hospitality, National political strategy
Ebook Tourism branding: Communities in action - Part 1
Part 1 of ebook "Tourism branding: Communities in action" provides readers with contents including: tourism branding - a community affair; global concepts; challenging the brand; a model of virtual destination branding; deconstructing brand equity; from theories to practices; tourism branding in a social exchange system; linking local and culinary cuisines with destination branding;...
167 p hat 27/12/2023 24 0
Từ khóa: Tourism branding, Bridging tourism theory and practice, Challenging the brand, Virtual destination branding, Internet-mediated image, Deconstructing brand equity, Collaborative destination branding
Factors influencing social impact measurement: Emperical research of Vietnamese tourism enterprises
Factors influencing social impact measurement are researched based on “The Compass Index of Sustainability” by Alan Atkisson & R. Lee Hatcher, and SDGs for tourism enterprises by UNDP. These factors have been validated via surveys with over 40 investors and policy makers, who have had over 3 years’ experience in the field of social impact measurement. The authors therefore present a social impact measurement framework for tourism...
15 p hat 27/08/2023 21 0
Từ khóa: Social impact measurement, Vietnamese tourism enterprises, Social impact assessment, Sustainable development, Social impact investors, Managing resources efficiently, Branding company’s image
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