Ebook Tourism branding: Communities in action - Part 2

Continued part 1, part 2 of ebook "Tourism branding: Communities in action" provides readers with contents including: practical cases; destination brand strategy - the case of greece; the copenhagen way - stakeholder-driven destination branding; consultation builds stronger brands; developing distinctive city branding; strategic branding in hospitality;...

Từ khóa: Tourism branding, Bridging tourism theory and practice, Destination brand strategy, Stakeholder-driven destination branding, Consultation builds stronger brands, Strategic branding in hospitality, National political strategy