Ebook Tourism branding: Communities in action - Part 1

Part 1 of ebook "Tourism branding: Communities in action" provides readers with contents including: tourism branding - a community affair; global concepts; challenging the brand; a model of virtual destination branding; deconstructing brand equity; from theories to practices; tourism branding in a social exchange system; linking local and culinary cuisines with destination branding;...

Từ khóa: Tourism branding, Bridging tourism theory and practice, Challenging the brand, Virtual destination branding, Internet-mediated image, Deconstructing brand equity, Collaborative destination branding