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Continued part 1, part 2 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: tourism destination competitiveness and firm performance through a financial crisis: an empirical analysis of the italian hotel industry; the role of institutions in interorganizational collaboration within tourism regions; the role of partnerships in staging tourist...
155 p hat 27/12/2023 25 0
Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Tourism destination competitiveness, Sustainable tourism, Environmental management systems, Conceptual framework, Regression analysis outputs
Part 1 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: the separation of the na ï ve from the reevaluated destination image by using benefit segmentation and the analysis of the resulting perceptions; forecasting tourism flows from the russian federation into the mediterranean countries; entrepreneurship and the discovery and exploitation of...
137 p hat 27/12/2023 25 0
Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Forecasting tourism flows, Business opportunities, The hotels’ competitiveness, The tourism destination image, Tourism management
Ebook Restoring tourism destinations in crisis: A strategic marketing approach - Part 1
Part 1 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: defining tourism destinations in crisis; managing the recovery and restoration of destinations in crisis; terrorism and political violence; promotion of tourism during an ongoing crisis;...
167 p hat 22/10/2023 32 0
Từ khóa: Restoring tourism destinations in crisis, Strategic marketing approach, Crisis management, Restoring confidence in tourism, Post-crisis tourism recovery, Global tourism crises
Ebook Restoring tourism destinations in crisis: A strategic marketing approach - Part 2
Continued part 1, part 2 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: natural disaster; rebuilding the tourist industry; restoring confidence through information dissemination; pre-emptive response to potential tourism crisis; post-war recovery and tourism development;...
138 p hat 22/10/2023 27 0
Từ khóa: Restoring tourism destinations in crisis, Strategic marketing approach, Crisis management, Natural disaster, Rebuilding the tourist industry, Potential tourism crisis, Tourism development
Ebook Marketing for Hospitality and Tourism (Sixth edition): Part 2
Continued part 1, part 2 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: pricing products -pricing considerations, approaches, and strategy; distribution channels; promoting products - communication and promotion policy and advertising; promoting products - public relations and sales promotion; professional sales;... Please refer to part 2 of the ebook for details!
320 p hat 21/05/2023 27 0
Từ khóa: Marketing for Hospitality and Tourism, Pricing products, Distribution channels, Promoting products, Destination marketing, Next year's marketing plan, Building customer relationships
Ebook Marketing in travel and tourism (Fourth edition): Part 2
Continued part 1, part 2 of ebook "Marketing in travel and tourism" provide readers with content about: communicating with and Influencing consumers; applying marketing in the main sectors of travel and tourism; case studies of marketing practice in travel and tourism;... Please refer to part 2 of the ebook for details!
255 p hat 21/05/2023 25 0
Từ khóa: Marketing in travel and tourism, Tourism marketing, Marketing tourism destinations, Marketing accommodation, Marketing passenger transport, Marketing visitor attractions
Ebook World heritage sites: Tourism, local communities and conservation activities - Part 1
Part 1 of ebook "World heritage sites: Tourism, local communities and conservation activities" presents the following content: world heritage sites – an introduction; heritage management and conservation activities at world heritage sites; tourism development at world heritage sites; tourism marketing at world heritage sites; local communities in and around world heritage sites;...
101 p hat 27/01/2023 33 0
Từ khóa: World heritage sites, Tourism local communities, Tourism conservation activities, Tourism marketing, Destination marketing, Local communities
Bài giảng Quản lý điểm đến du lịch (Tourist Destination Management ): Chương 3 - ĐH Thương mại
Chương 3 đề cập đến vấn đề về marketing điểm đến du lịch. Nội dung chính trong chương này gồm có: Khái quát marketing điểm đến du lịch, chiến lƣợc cạnh tranh điểm đến du lịch, phát triển sản phẩm điểm đến du lịch, định vị và xây dựng thương hiệu điểm đến du lịch, xúc tiến điểm đến du lịch.
72 p hat 22/04/2018 321 3
Từ khóa: Quản lý điểm đến du lịch, Điểm đến du lịch, Bài giảng Quản lý điểm đến du lịch, Tourist Destination Management, Quản trị dịch vụ du lịch, Marketing điểm đến du lịch
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