- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Marketing in travel and tourism (Fourth edition): Part 1
Part 1 of ebook "Marketing in travel and tourism" provide readers with content about: the meaning of marketing in travel and tourism; understanding the consumer and the marketing mix in travel and tourism; planning for marketing strategy and short term operational objectives and compaigns; planning marketing campaigns - budgeting and evaluating marketing performance;... Please refer to part 1 of the ebook for details!
253 p hat 21/05/2023 28 1
Từ khóa: Marketing in travel and tourism, Tourism marketing, The dynamic business environment, Tourism motivations, Tourism buyer behaviour, The evolving marketing mix for tourism service
Ebook Marketing in travel and tourism (Fourth edition): Part 2
Continued part 1, part 2 of ebook "Marketing in travel and tourism" provide readers with content about: communicating with and Influencing consumers; applying marketing in the main sectors of travel and tourism; case studies of marketing practice in travel and tourism;... Please refer to part 2 of the ebook for details!
255 p hat 21/05/2023 25 0
Từ khóa: Marketing in travel and tourism, Tourism marketing, Marketing tourism destinations, Marketing accommodation, Marketing passenger transport, Marketing visitor attractions
Đăng nhập