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Ebook Cultural tourism: The partnership between tourism and cultural heritage management - Part 2
Continued part 1, part 2 of ebook "Cultural tourism: The partnership between tourism and cultural heritage management" has presents the following content: the cultural tourism market - a cultural tourism typology; gatekeepers; assessment; asset auditing and planning; marketing; presentation and management of heritage assets; unique features of marketing in cultural tourism;...
129 p hat 23/09/2023 31 1
Từ khóa: Cultural tourism, Cultural heritage management, Cultural tourism market, Cultural tourism typology, Thinking strategically, The marketing plan, Cultural tourism attractions
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