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Ebook Cultural tourism: The partnership between tourism and cultural heritage management - Part 2
Continued part 1, part 2 of ebook "Cultural tourism: The partnership between tourism and cultural heritage management" has presents the following content: the cultural tourism market - a cultural tourism typology; gatekeepers; assessment; asset auditing and planning; marketing; presentation and management of heritage assets; unique features of marketing in cultural tourism;...
129 p hat 23/09/2023 31 1
Từ khóa: Cultural tourism, Cultural heritage management, Cultural tourism market, Cultural tourism typology, Thinking strategically, The marketing plan, Cultural tourism attractions
Ebook Marketing for Hospitality and Tourism (Sixth edition): Part 1
Part 1 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: introduction marketing for hospitality and tourism; service characteristics of hospitality and tourism marketing; the marketing environment; the role of marketing in strategic planning; marketing information systems and marketing research;... Please refer to part 1 of the ebook for details!
315 p hat 21/05/2023 29 0
Từ khóa: Marketing for Hospitality and Tourism, The marketing environment, The role of marketing in strategic planning, Marketing information systems, Marketing research, Consumer buying behavior
Ebook Crisis Management in the Tourism Industry - Part 2
Continued part 1, part 2 of ebook "Crisis management in the tourism industry" provide readers with content about: strategic measures of crisis management; crisis planning and organizational measures; crisis management instruments; the future of crisis management;... Please refer to the part 2 of ebook for details!
134 p hat 23/04/2023 25 0
Từ khóa: Crisis management in the tourism industry, Tourism industry, Strategic measures of crisis management, Crisis planning measures, Crisis organizational measures, Crisis management instruments
The objective of this standard is to develop a comprehensive homestay standard that can be adapted by ASEAN Member States as recommended in the ASEAN Tourism Strategic Plan (ATSP): 2011 – 2015 to create quality visitor experience by showcasing their rural resources in a presentable, safe, and attractive manner. The establishment of the standard shall increase the quality of services, facilities and human capital in ASEAN homestay programmes...
20 p hat 27/04/2022 88 1
Từ khóa: Final ASEAN Homestay Standard, Quality of services, ASEAN Tourism Strategic Plan, Tiêu chuẩn du lịch, Du lịch Việt Nam, Chất lượng du lịch
Chapter 11 - Planning and organizing. This chapter presents the following content: The nature of planning, types of plans and planning, planning for change, planning your own time, organizing for success.
16 p hat 30/10/2018 144 2
Từ khóa: The hospitality industry, Human resources, Strategic planning, Planning process, The risk factor, Planning for change
Ebook ASEAN tourism strategic plan 2016-2025
In this context, the vision for ASEAN tourism over the next decade to 2025 is: By 2025, ASEAN will be a quality tourism destination offering a unique, diverse ASEAN experience, and will be committed to responsible, sustainable, inclusive and balanced tourism development, so as to contribute significantly to the socioeconomic well-being of ASEAN people.
90 p hat 18/06/2016 189 2
Từ khóa: ASEAN tourism, ASEAN tourism strategic plan, ASEAN Community, Tourism competitiveness, Quality tourism, Travel facilitation
When you finish this chapter, you should: Know what the marketing concept is—and how it should affect strategy planning in a firm or nonprofit organization, understand what customer value is and why it is important to customer satisfaction, understand what a marketing manager does,...
16 p hat 22/03/2016 220 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Marketing strategy, Four Ps of the Marketing Mix
In this chapter you will: Understand how product life cycles affect strategic planning, know what is involved in designing new products and what "new products" really are, understand the new-product development process, see why product liability must be considered in screening new products.
8 p hat 22/03/2016 223 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Product management, New-product development
In this chapter you will learn: Understand what "product" really means, know the key differences between goods and services, know the differences among the various consumer and business product classes, understand how the product classes can help a marketing manager plan marketing strategies,...
10 p hat 22/03/2016 222 1
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Global managerial approach, Product planning
After completing this unit, you should be able to: Understand how most wholesalers and retailers set their prices using markups, understand why turnover is so important in pricing, understand the advantages and disadvantages of average-cost pricing, know how to use break-even analysis to evaluate possible prices, know the many ways that price setters use demand estimates in their pricing.
14 p hat 22/03/2016 197 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Strategic market planning, Price setting, Channel pricing
When you finish this chapter, you should: Know the advantages and disadvantages of the promotion methods a marketing manager can use in strategic planning, know how the communication process affects promotion planning, understand how direct-response promotion is helping marketers develop more targeted promotion blends,...
16 p hat 22/03/2016 189 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Strategic market planning, Integrated marketing communications, Strategic distribution
When you finish this chapter, you should: Understand how pricing objectives should guide strategic planning for pricing decisions; understand choices the marketing manager must make about price flexibility and price levels over the product life cycle; understand the many possible variations of a price structure, including discounts, allowances, and who pays transportation costs.
12 p hat 22/03/2016 205 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Strategic market planning, Pricing policies, Strategic planning
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