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Ebook Food and beverage management (Sixth edition): Part 2
Continued part 1, part 2 of ebook "Food and beverage management" provides readers with contents including: production and service; controlling the operation; staffing issues; food and beverage marketing; managing quality in food and drink service operations; trends and developments;...
202 p hat 24/06/2024 1 0
Từ khóa: Food and beverage management, Food service management, Food and beverage production, Modern food safety legislation, Beverage production methods, Controlling the operation, Food and beverage cost control
Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...
112 p hat 26/02/2024 19 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, Customer profitability, Profitbrand principles, Profitbrand service
Part 1 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: branding - yesterday, today and tomorrow; forging a profitbrand in the customer economy; customer equity - the key to accountability; how to calculate customer equity; divide and conquer: take care of customers worth taking care of; winning strategies to increase customer profitability;...
113 p hat 26/02/2024 18 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, The customer economy, Calculate customer equity, Customer equity obstacles
Ebook The theory of catering (10th edition): Part 2
Continued part 1, part 2 of ebook "The theory of catering (10th edition)" provides readers with content including: Part 4 - Planning, production and service; Part 5 - Organisation and business development; Part 6 - Legislation;...
393 p hat 26/02/2024 19 1
Từ khóa: The theory of catering, The hospitality industry, Kitchen planning, Production systems, Managing resources, Food and beverage service, Customer care
Ebook Cultural tourism: The partnership between tourism and cultural heritage management - Part 1
Part 1 of ebook "Cultural tourism: The partnership between tourism and cultural heritage management" has presents the following content: introduction; challenges in achieving sustainable cultural tourism; how tourism works; cultural heritage management; tangible heritage; intangible heritage and its management; cultural tourism products - a regional perspective; commodification, environmental bubbles, and cultural tourism products;...
148 p hat 23/09/2023 40 4
Từ khóa: Cultural tourism, Cultural heritage management, Sustainable cultural tourism, Tangible heritage, Cultural tourism products, Tourism management, Attractions drive tourism
Ebook Economics of hotel management: Part 2
Continued part 1, part 2 of ebook "Economics of hotel management" provide readers with content about: cost of production; supply; revenue analysis; market structure; pricing policy; general considerations involved in pricing;... Please refer to the part 2 of ebook for details!
105 p hat 26/12/2022 13 0
Từ khóa: Economics of hotel management, Hotel management, Cost of production, Average revenue, Market structure, Monopolistic competition, Pricing policy
Bài giảng Marketing - Chương 12: Thiết kế và quản trị dịch vụ
Chương này giúp người học tìm hiểu cách định nghĩa và phân loại dịch vụ; hiểu được cách các công ty dịch vụ cải thiện chiến lược cạnh tranh, chất ;lượng dịch vụ và sản phẩm của họ;... Mời các bạn cùng tham khảo để tìm hiểu thêm các nội dung chi tiết.
18 p hat 23/12/2016 221 3
Từ khóa: Bài giảng Marketing, Quản trị dịch vụ, Nature of services, Marketing strategies, Managing product support services, Chiến lược Marketing
Ebook Vietnam tourism occupational standards – Hotel management: Part 2
Vietnam tourism occupational standards – Hotel management consists of a range of units of competence that specify particular skills, knowledge and behaviours/attitudes necessary to fulfil the job requirements satisfactorily. Each job will consist of a blend of functional, core and generic units.
42 p hat 09/07/2016 239 2
Từ khóa: Tiêu chuẩn nghề Du lịch Việt Nam, Vietnam Tourism Occupational Standards, Hotel management, Quản lý khách sạn, Prepare budgets, Procure products or services
In this chapter you will: Understand how product life cycles affect strategic planning, know what is involved in designing new products and what "new products" really are, understand the new-product development process, see why product liability must be considered in screening new products.
8 p hat 22/03/2016 223 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Product management, New-product development
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