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Ebook Revenue management for the hospitality industry: Part 1
Part 1 of ebook "Revenue management for the hospitality industry" provide readers with content about: revenue management principles; strategic pricing; value; differential pricing; the revenue manager’s role; revenue management for hoteliers; forecasting demand; inventory and price management; distribution channel management;... Please refer to part 1 of the ebook for details!
366 p hat 22/10/2022 25 0
Từ khóa: Revenue management for the hospitality industry, Hospitality industry management, Hospitality industry economic aspects, Revenue management principles, Strategic pricing, Distribution channel management
When you finish this chapter, you should: Know the advantages and disadvantages of the promotion methods a marketing manager can use in strategic planning, know how the communication process affects promotion planning, understand how direct-response promotion is helping marketers develop more targeted promotion blends,...
16 p hat 22/03/2016 189 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Strategic market planning, Integrated marketing communications, Strategic distribution
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