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Ebook Marketing for Hospitality and Tourism (Sixth edition): Part 2
Continued part 1, part 2 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: pricing products -pricing considerations, approaches, and strategy; distribution channels; promoting products - communication and promotion policy and advertising; promoting products - public relations and sales promotion; professional sales;... Please refer to part 2 of the ebook for details!
320 p hat 21/05/2023 28 0
Từ khóa: Marketing for Hospitality and Tourism, Pricing products, Distribution channels, Promoting products, Destination marketing, Next year's marketing plan, Building customer relationships
Ebook Revenue management for the hospitality industry: Part 1
Part 1 of ebook "Revenue management for the hospitality industry" provide readers with content about: revenue management principles; strategic pricing; value; differential pricing; the revenue manager’s role; revenue management for hoteliers; forecasting demand; inventory and price management; distribution channel management;... Please refer to part 1 of the ebook for details!
366 p hat 22/10/2022 25 0
Từ khóa: Revenue management for the hospitality industry, Hospitality industry management, Hospitality industry economic aspects, Revenue management principles, Strategic pricing, Distribution channel management
After completing this unit, you should be able to: Understand how most wholesalers and retailers set their prices using markups, understand why turnover is so important in pricing, understand the advantages and disadvantages of average-cost pricing, know how to use break-even analysis to evaluate possible prices, know the many ways that price setters use demand estimates in their pricing.
14 p hat 22/03/2016 197 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Strategic market planning, Price setting, Channel pricing
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