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Lecture Basic Marketing: A global-managerial approach: Chapter 10 - William D. Perreault, E. Jerome McCarthy

In this chapter you will: Understand how product life cycles affect strategic planning, know what is involved in designing new products and what "new products" really are, understand the new-product development process, see why product liability must be considered in screening new products.

8 p hat 22/03/2016 247 2

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Product management, New-product development
Lecture Basic Marketing: A global-managerial approach: Chapter 9 - William D. Perreault, E. Jerome McCarthy

In this chapter you will learn: Understand what "product" really means, know the key differences between goods and services, know the differences among the various consumer and business product classes, understand how the product classes can help a marketing manager plan marketing strategies,...

10 p hat 22/03/2016 244 1

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Global managerial approach, Product planning

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