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Ebook The analytic hospitality executive: Implementing data analytics in hotels and casinos - Part 1
Part 1 of ebook "The analytic hospitality executive: Implementing data analytics in hotels and casinos" provides readers with contents including: building a strategic analytic culture in hospitality and gaming; data management for hospitality and gaming; data visualization; from reactive to proactive decision making - advanced analytics in action; analytics for operations; analytics for marketing;...
226 p hat 27/12/2023 24 0
Từ khóa: The analytic hospitality executive, Hospitality industry management, Strategic analytic culture, Data management, Data visualization, Managing consumer perceptions, Analytics for marketing
Ebook Understanding the hospitality consumer: Part 1
Part 1 of ebook "Understanding the hospitality consumer" provides readers with content including: setting the context for the study of hospitality consumption; consuming hospitality services; the key perspectives seen as complementary to an understanding of hospitality consumer behaviour; social and cultural influences on hospitality consumer behaviour; the influence of reference groups on hospitality consumers;...
152 p hat 23/09/2023 29 1
Từ khóa: Understanding the hospitality consumer, The hospitality consumer, Contemporary hospitality, Consumer behaviour, Consuming hospitality services, Modelling consumer decision-making, Consumer motivation
Ebook Understanding the hospitality consumer: Part 2
Continued part 1, part 2 of ebook "Understanding the hospitality consumer" provides readers with content including: understanding the hospitality consumer in contemporary society and beyond; postmodern consumers of hospitality services; researching contemporary hospitality behaviour; researching contemporary hospitality behaviour; hospitality implications of the revolution in consumption;...
118 p hat 23/09/2023 32 1
Từ khóa: Understanding the hospitality consumer, The hospitality consumer, The marketing concept, Segmenting hospitality markets, Postmodern marketing, Contemporary hospitality behaviour
Ebook Marketing for Hospitality and Tourism (Sixth edition): Part 1
Part 1 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: introduction marketing for hospitality and tourism; service characteristics of hospitality and tourism marketing; the marketing environment; the role of marketing in strategic planning; marketing information systems and marketing research;... Please refer to part 1 of the ebook for details!
315 p hat 21/05/2023 29 0
Từ khóa: Marketing for Hospitality and Tourism, The marketing environment, The role of marketing in strategic planning, Marketing information systems, Marketing research, Consumer buying behavior
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