Ebook The analytic hospitality executive: Implementing data analytics in hotels and casinos - Part 1

Part 1 of ebook "The analytic hospitality executive: Implementing data analytics in hotels and casinos" provides readers with contents including: building a strategic analytic culture in hospitality and gaming; data management for hospitality and gaming; data visualization; from reactive to proactive decision making - advanced analytics in action; analytics for operations; analytics for marketing;...

Từ khóa: The analytic hospitality executive, Hospitality industry management, Strategic analytic culture, Data management, Data visualization, Managing consumer perceptions, Analytics for marketing