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Ebook Understanding the hospitality consumer: Part 2
Continued part 1, part 2 of ebook "Understanding the hospitality consumer" provides readers with content including: understanding the hospitality consumer in contemporary society and beyond; postmodern consumers of hospitality services; researching contemporary hospitality behaviour; researching contemporary hospitality behaviour; hospitality implications of the revolution in consumption;...
118 p hat 23/09/2023 32 1
Từ khóa: Understanding the hospitality consumer, The hospitality consumer, The marketing concept, Segmenting hospitality markets, Postmodern marketing, Contemporary hospitality behaviour
Ebook Consumer psychology of tourism, hospitality and leisure (Volume 3): Part 2
Continued part 1, part 2 of ebook "Consumer psychology of tourism, hospitality and leisure (Volume 3)" presents the following content: experience and satisfaction; market segmentation; attraction and loyalty; image and interpretation; aristotelian ethical values within a tourism hospitality industry context;...
144 p hat 23/07/2023 30 0
Từ khóa: Consumer psychology of tourism, Consumer psychology of hospitality, Consumer psychology of leisure, Customer satisfaction, Measuring visitor satisfaction, Market segmentation
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