Ebook Understanding the hospitality consumer: Part 1

Part 1 of ebook "Understanding the hospitality consumer" provides readers with content including: setting the context for the study of hospitality consumption; consuming hospitality services; the key perspectives seen as complementary to an understanding of hospitality consumer behaviour; social and cultural influences on hospitality consumer behaviour; the influence of reference groups on hospitality consumers;...

Từ khóa: Understanding the hospitality consumer, The hospitality consumer, Contemporary hospitality, Consumer behaviour, Consuming hospitality services, Modelling consumer decision-making, Consumer motivation