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Ebook Cruise operations management: Hospitality perspectives (Third edition) - Part 1
Part 1 of ebook "Cruise operations management: Hospitality perspectives" provides readers with contents including: Chapter 1 - Contemporary cruise operations; Chapter 2 - Selling cruises and cruise products; Chapter 3 - Maritime issues and legislation; Chapter 4 - Cruise geography; Chapter 5 - Planning the itinerary; Chapter 6 - Working on board;...
201 p hat 24/06/2024 1 0
Từ khóa: Cruise operations management, Hospitality perspectives, Ocean travel management, Contemporary cruise operations, Cruise geography, Planning the itinerary, Selling cruises
Ebook Understanding the hospitality consumer: Part 1
Part 1 of ebook "Understanding the hospitality consumer" provides readers with content including: setting the context for the study of hospitality consumption; consuming hospitality services; the key perspectives seen as complementary to an understanding of hospitality consumer behaviour; social and cultural influences on hospitality consumer behaviour; the influence of reference groups on hospitality consumers;...
152 p hat 23/09/2023 29 1
Từ khóa: Understanding the hospitality consumer, The hospitality consumer, Contemporary hospitality, Consumer behaviour, Consuming hospitality services, Modelling consumer decision-making, Consumer motivation
Ebook Understanding the hospitality consumer: Part 2
Continued part 1, part 2 of ebook "Understanding the hospitality consumer" provides readers with content including: understanding the hospitality consumer in contemporary society and beyond; postmodern consumers of hospitality services; researching contemporary hospitality behaviour; researching contemporary hospitality behaviour; hospitality implications of the revolution in consumption;...
118 p hat 23/09/2023 32 1
Từ khóa: Understanding the hospitality consumer, The hospitality consumer, The marketing concept, Segmenting hospitality markets, Postmodern marketing, Contemporary hospitality behaviour
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