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Ebook Oxford English for careers: Tourism 2 (Student's book)
Ebook "Oxford English for careers: Tourism 2 (Student's book)" authentic and up-to date information in every course, written and checked by industry insiders; clear and straightforward structure, with each unit containing a menu of learning outcomes, and an end-of-unit checklist with 'Can do' tick boxes; teaches English in context, so students practise the language and skills they need for the job in real work situations; real-world profiles...
145 p hat 24/06/2024 1 0
Từ khóa: Oxford English for careers, Oxford English for careers tourism, Tourist information services, Rural tourism, Hotel entertaiment, Business travel, Hotel services
Ebook Hotel pricing in a social world: Driving value in the digital economy - Part 1
Part 1 of ebook "Hotel pricing in a social world: Driving value in the digital economy" provides readers with contents including: new analytics for a new environment - the evolution of hotel revenue management analytics, technology, and data; the expanding role of revenue management; integrating revenue management and marketing; total hotel revenue management;...
212 p hat 24/04/2024 15 0
Từ khóa: Hotel pricing in a social world, The digital economy, Hotel revenue management, Revenue management perspectives, Business travelers loyalty, Revenue management systems, Total hotel revenue management
Ebook Marketing in travel and tourism (Fourth edition): Part 1
Part 1 of ebook "Marketing in travel and tourism" provide readers with content about: the meaning of marketing in travel and tourism; understanding the consumer and the marketing mix in travel and tourism; planning for marketing strategy and short term operational objectives and compaigns; planning marketing campaigns - budgeting and evaluating marketing performance;... Please refer to part 1 of the ebook for details!
253 p hat 21/05/2023 29 1
Từ khóa: Marketing in travel and tourism, Tourism marketing, The dynamic business environment, Tourism motivations, Tourism buyer behaviour, The evolving marketing mix for tourism service
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