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Continued part 1, part 2 of ebook "Tourism and agriculture: New geographies of consumption, production and rural restructuring" provides readers with contents including: building tourism and agriculture linkages - challenges and potential; sustainability on a plate; cracks in the pavement; agritourism linkages in Jamaica; new forms of tourism and agriculture production and consumption; tourism and agricultural viability;...
139 p hat 26/03/2024 21 0
Từ khóa: Tourism and agriculture, Building tourism, Agriculture linkages, The tourism industry, Sustainable tourism, Tourism-agriculture linkages, Supply hotel operators
Ebook Tourism branding: Communities in action - Part 2
Continued part 1, part 2 of ebook "Tourism branding: Communities in action" provides readers with contents including: practical cases; destination brand strategy - the case of greece; the copenhagen way - stakeholder-driven destination branding; consultation builds stronger brands; developing distinctive city branding; strategic branding in hospitality;...
139 p hat 27/12/2023 22 0
Từ khóa: Tourism branding, Bridging tourism theory and practice, Destination brand strategy, Stakeholder-driven destination branding, Consultation builds stronger brands, Strategic branding in hospitality, National political strategy
Ebook Marketing for Hospitality and Tourism (Sixth edition): Part 2
Continued part 1, part 2 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: pricing products -pricing considerations, approaches, and strategy; distribution channels; promoting products - communication and promotion policy and advertising; promoting products - public relations and sales promotion; professional sales;... Please refer to part 2 of the ebook for details!
320 p hat 21/05/2023 28 0
Từ khóa: Marketing for Hospitality and Tourism, Pricing products, Distribution channels, Promoting products, Destination marketing, Next year's marketing plan, Building customer relationships
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