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Ebook Social media marketing in tourism and hospitality - Roberta Minazzi
Ebook "Social media marketing in tourism and hospitality" describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content,...
178 p hat 26/03/2024 17 0
Từ khóa: Social media marketing, Social media marketing in tourism, Social media marketing in hospitality, Social network sites, Virtual games/social worlds, eWOM biased information, Travel distribution system, Online relationship marketing
Ebook World heritage sites: Tourism, local communities and conservation activities - Part 2
Continued part 1, part 2 of ebook "World heritage sites: Tourism, local communities and conservation activities" presents the following content: the economic impacts of world heritage site designation on local communities; the sociocultural impacts of world heritage site designation on local communities; the environmental impacts of world heritage site designation on local communities;...
90 p hat 27/01/2023 32 1
Từ khóa: World heritage sites, Tourism local communities, Tourism conservation activities, The economic impacts of tourism, The sociocultural impacts of tourism, The environmental impacts of tourism
Ebook World heritage sites: Tourism, local communities and conservation activities - Part 1
Part 1 of ebook "World heritage sites: Tourism, local communities and conservation activities" presents the following content: world heritage sites – an introduction; heritage management and conservation activities at world heritage sites; tourism development at world heritage sites; tourism marketing at world heritage sites; local communities in and around world heritage sites;...
101 p hat 27/01/2023 34 1
Từ khóa: World heritage sites, Tourism local communities, Tourism conservation activities, Tourism marketing, Destination marketing, Local communities
Lecture Tourism theory, concepts and models - Chapter 6: International tourism
Lecture Tourism theory, concepts and models - Chapter 6: International tourism. By the end of this lecture you should be able to: describe factors that influence bilateral tourism flows; identify why tourism is a politically selective activity; analyse the role of Bilateral Air Service Agreements in international tourism; describe the freedoms of the air; critique the role of the World Trade Organization in tourism;...
15 p hat 25/07/2022 105 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, International tourism, Bilateral tourism flows, Bilateral air service agreements, World Trade Organization in tourism
Principles of Travel and tourism operations and Aviation safety: Part 1
The main topics covered in part 1 of document "Principles of Travel and tourism operations and Aviation safety" include: travel and tourism; scope of the travel and tourism; world tourism; IATA (The International Air Transport Association);...
84 p hat 26/06/2022 37 0
Từ khóa: Principles of Travel and tourism operations and Aviation safety, Travel and tourism operations, Aviation safety, Scope of the travel and tourism, World tourism, The international air transport association, State tourism organisations
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