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Ebook Hotel pricing in a social world: Driving value in the digital economy - Part 1
Part 1 of ebook "Hotel pricing in a social world: Driving value in the digital economy" provides readers with contents including: new analytics for a new environment - the evolution of hotel revenue management analytics, technology, and data; the expanding role of revenue management; integrating revenue management and marketing; total hotel revenue management;...
212 p hat 24/04/2024 14 0
Từ khóa: Hotel pricing in a social world, The digital economy, Hotel revenue management, Revenue management perspectives, Business travelers loyalty, Revenue management systems, Total hotel revenue management
Ebook Social media marketing in tourism and hospitality - Roberta Minazzi
Ebook "Social media marketing in tourism and hospitality" describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content,...
178 p hat 26/03/2024 17 0
Từ khóa: Social media marketing, Social media marketing in tourism, Social media marketing in hospitality, Social network sites, Virtual games/social worlds, eWOM biased information, Travel distribution system, Online relationship marketing
Ebook "Big social mobile: How digital initiatives can reshape the enterprise and drive business results" shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
245 p hat 26/02/2024 15 0
Từ khóa: Big social mobile, Digital initiatives, Reshape the enterprise, Drive business results, Electronic commerce, Social media, Mobile communication systems, Big data, Customer services
Ebook Design science in tourism: Foundations of destination management - Part 2
Continued part 1, part 2 of ebook "Design science in tourism: Foundations of destination management" provide readers with content about: the tools of tourism design; stories as a tourist experience design tool; destinations and value co creation - designing experiences as processes;... Please refer to the part 2 of ebook for details!
174 p hat 23/04/2023 14 0
Từ khóa: Design science in tourism, Foundations of destination management, The tools of tourism design, Tourist experience design tool, Social systems, Tourism design
Ebook Sociology- A critical approach: Part 1
(BQ) Part 1 book "Sociology- A critical approach" to introduce students the knowledge: Core sociologycal concepts (Social structure - Macro level, culture, socialization in; systems of inequality operators, ...). Invite you to refer to the disclosures.
343 p hat 25/01/2016 124 1
Từ khóa: Sociology - A critical approach, Khoa học xã hội, Core sociologycal concepts, ocial structure, Socialization in, Systems of inequality operators
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