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Ebook Hotel pricing in a social world: Driving value in the digital economy - Part 2
Continued part 1, part 2 of ebook "Hotel pricing in a social world: Driving value in the digital economy" provides readers with contents including: the future of revenue management - pricing as a business strategy; pricing as a strategic tool; the path to personalization - revenue management’s contribution to the new guest experience; the future of revenue management;...
142 p hat 24/04/2024 16 0
Từ khóa: Hotel pricing in a social world, The digital economy, Business strategy, Digital intelligence, Revenue management supporting, Revenue management organizations, Principle of dual entitlement
Ebook Hotel pricing in a social world: Driving value in the digital economy - Part 1
Part 1 of ebook "Hotel pricing in a social world: Driving value in the digital economy" provides readers with contents including: new analytics for a new environment - the evolution of hotel revenue management analytics, technology, and data; the expanding role of revenue management; integrating revenue management and marketing; total hotel revenue management;...
212 p hat 24/04/2024 15 0
Từ khóa: Hotel pricing in a social world, The digital economy, Hotel revenue management, Revenue management perspectives, Business travelers loyalty, Revenue management systems, Total hotel revenue management
Ebook Social media marketing in tourism and hospitality - Roberta Minazzi
Ebook "Social media marketing in tourism and hospitality" describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content,...
178 p hat 26/03/2024 17 0
Từ khóa: Social media marketing, Social media marketing in tourism, Social media marketing in hospitality, Social network sites, Virtual games/social worlds, eWOM biased information, Travel distribution system, Online relationship marketing
Ebook Analytics in smart tourism design: Concepts and methods - Part 2
Continued part 1, part 2 of ebook "Analytics in smart tourism design: Concepts and methods" presents the following content: web and social media analytics - concepts and methods; estimating the effect of online consumer reviews - an application of count data models; tourism intelligence and visual media analytics for destination management organizations;...
155 p hat 23/07/2023 36 0
Từ khóa: Analytics in smart tourism design, Smart tourism design, Visual media analytics, Destination management organizations, Massive paratextual analysis, Social media analytics
Ebook Design science in tourism: Foundations of destination management - Part 2
Continued part 1, part 2 of ebook "Design science in tourism: Foundations of destination management" provide readers with content about: the tools of tourism design; stories as a tourist experience design tool; destinations and value co creation - designing experiences as processes;... Please refer to the part 2 of ebook for details!
174 p hat 23/04/2023 14 0
Từ khóa: Design science in tourism, Foundations of destination management, The tools of tourism design, Tourist experience design tool, Social systems, Tourism design
Ebook Sociology- A critical approach: Part 1
(BQ) Part 1 book "Sociology- A critical approach" to introduce students the knowledge: Core sociologycal concepts (Social structure - Macro level, culture, socialization in; systems of inequality operators, ...). Invite you to refer to the disclosures.
343 p hat 25/01/2016 124 1
Từ khóa: Sociology - A critical approach, Khoa học xã hội, Core sociologycal concepts, ocial structure, Socialization in, Systems of inequality operators
Ebook Sociology- A critical approach: Part 2
(BQ)Following the contents section 1 book "A critical Sociology- approach", Part 2 introduces the learner to the knowledge: Part 2 - Institutional spheres, Part 3 - Thinking about the future. Invite you to refer to the disclosures.
319 p hat 25/01/2016 101 1
Từ khóa: Sociology - A critical approach, Khoa học xã hội, Institutional spheres, Thinking about the future, Sociological Research, Socialization in
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