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Ebook Economics of hotel management: Part 2
Continued part 1, part 2 of ebook "Economics of hotel management" provide readers with content about: cost of production; supply; revenue analysis; market structure; pricing policy; general considerations involved in pricing;... Please refer to the part 2 of ebook for details!
105 p hat 26/12/2022 12 0
Từ khóa: Economics of hotel management, Hotel management, Cost of production, Average revenue, Market structure, Monopolistic competition, Pricing policy
In this chapter you will understand the importance and nature of personal selling. Know the three basic sales tasks and what the various kinds of salespeople are expected to do. Know what the sales manager must do including selecting, training, and organizing salespeople to carry out the personal selling job. Understand how the right compensation plan can help motivate and control salespeople.
11 p hat 22/03/2016 163 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Personal selling, Marketing opportunities, Sales force structure
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