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Ebook Economics of hotel management: Part 2
Continued part 1, part 2 of ebook "Economics of hotel management" provide readers with content about: cost of production; supply; revenue analysis; market structure; pricing policy; general considerations involved in pricing;... Please refer to the part 2 of ebook for details!
105 p hat 26/12/2022 13 0
Từ khóa: Economics of hotel management, Hotel management, Cost of production, Average revenue, Market structure, Monopolistic competition, Pricing policy
When you finish this chapter, you should: Understand how pricing objectives should guide strategic planning for pricing decisions; understand choices the marketing manager must make about price flexibility and price levels over the product life cycle; understand the many possible variations of a price structure, including discounts, allowances, and who pays transportation costs.
12 p hat 22/03/2016 205 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Strategic market planning, Pricing policies, Strategic planning
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