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Ebook The analytic hospitality executive: Implementing data analytics in hotels and casinos - Part 1
Part 1 of ebook "The analytic hospitality executive: Implementing data analytics in hotels and casinos" provides readers with contents including: building a strategic analytic culture in hospitality and gaming; data management for hospitality and gaming; data visualization; from reactive to proactive decision making - advanced analytics in action; analytics for operations; analytics for marketing;...
226 p hat 27/12/2023 24 0
Từ khóa: The analytic hospitality executive, Hospitality industry management, Strategic analytic culture, Data management, Data visualization, Managing consumer perceptions, Analytics for marketing
Ebook Restoring tourism destinations in crisis: A strategic marketing approach - Part 1
Part 1 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: defining tourism destinations in crisis; managing the recovery and restoration of destinations in crisis; terrorism and political violence; promotion of tourism during an ongoing crisis;...
167 p hat 22/10/2023 32 0
Từ khóa: Restoring tourism destinations in crisis, Strategic marketing approach, Crisis management, Restoring confidence in tourism, Post-crisis tourism recovery, Global tourism crises
Ebook Restoring tourism destinations in crisis: A strategic marketing approach - Part 2
Continued part 1, part 2 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: natural disaster; rebuilding the tourist industry; restoring confidence through information dissemination; pre-emptive response to potential tourism crisis; post-war recovery and tourism development;...
138 p hat 22/10/2023 27 0
Từ khóa: Restoring tourism destinations in crisis, Strategic marketing approach, Crisis management, Natural disaster, Rebuilding the tourist industry, Potential tourism crisis, Tourism development
Ebook Cultural tourism: The partnership between tourism and cultural heritage management - Part 2
Continued part 1, part 2 of ebook "Cultural tourism: The partnership between tourism and cultural heritage management" has presents the following content: the cultural tourism market - a cultural tourism typology; gatekeepers; assessment; asset auditing and planning; marketing; presentation and management of heritage assets; unique features of marketing in cultural tourism;...
129 p hat 23/09/2023 31 1
Từ khóa: Cultural tourism, Cultural heritage management, Cultural tourism market, Cultural tourism typology, Thinking strategically, The marketing plan, Cultural tourism attractions
Bài giảng Quản trị thị trường chiến lược - Chương 0: Mở đầu
Bài giảng Quản trị thị trường chiến lược - Chương 0: Mở đầu. Chương này khái quát sơ lược về nội dung môn học, phương pháp đánh giá kết quả học tập, đề tài thảo luận, các tài liệu tham khảo liên quan trong học phần Quản trị thị trường chiến lược. Mời các bạn cùng tham khảo!
7 p hat 22/10/2022 21 0
Từ khóa: Quản trị thị trường chiến lược, Bài giảng Quản trị thị trường chiến lược, Quản trị chiến lược, Strategic Market management, Phân tích thị trường chiến lược, Quyết định quản trị thị trường chiến lược
In this chapter you will: Understand how product life cycles affect strategic planning, know what is involved in designing new products and what "new products" really are, understand the new-product development process, see why product liability must be considered in screening new products.
8 p hat 22/03/2016 223 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Product management, New-product development
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