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Ebook Social media marketing in tourism and hospitality - Roberta Minazzi
Ebook "Social media marketing in tourism and hospitality" describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content,...
178 p hat 26/03/2024 11 0
Từ khóa: Social media marketing, Social media marketing in tourism, Social media marketing in hospitality, Social network sites, Virtual games/social worlds, eWOM biased information, Travel distribution system, Online relationship marketing
Ebook Consumer psychology of tourism, hospitality and leisure (Volume 3): Part 1
Part 1 of ebook "Consumer psychology of tourism, hospitality and leisure (Volume 3)" presents the following content: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; a duality in vacation decision making; effects of holiday packaging on tourist decision making: some preliminary results;...
192 p hat 23/07/2023 30 0
Từ khóa: Consumer psychology of tourism, Consumer psychology of hospitality, Consumer psychology of leisure, Risk perceptions, Information processing tendencies, Service product evaluation
Ebook Tourism impacts, planning and management: Part 2
Continued part 1, part 2 of ebook "Tourism impacts, planning and management" provide readers with content about: tools and techniques in tourism planning and management; the future of tourism planning and management; education as a technique in tourism planning and management; self-regulation as a technique in tourism planning and management; tourism planning and management and sustainability;... Please refer to the ebook for details!
54 p hat 27/06/2023 16 0
Từ khóa: Ebook Tourism impacts planning and management, Tourism impacts planning and management, Technique in tourism planning and management, Education for tourism management, Geographical information systems
Ebook Managing tourism crises (Tourism crises: Causes, consequences and management): Part 2
Continued part 1, part 2 of ebook "Managing tourism crises (Tourism crises: Causes, consequences and management)" provide readers with content about: tourism and health crises; technological failure and tourism; commercial crises; crisis, tourism and tourism crisis management;... Please refer to part 2 of the ebook for details!
83 p hat 27/06/2023 23 0
Từ khóa: Managing tourism crises, Tourism crises, Health risks at destinations, Information technology failure, Commercial crises, Tourism crisis management
Ebook Marketing for Hospitality and Tourism (Sixth edition): Part 1
Part 1 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: introduction marketing for hospitality and tourism; service characteristics of hospitality and tourism marketing; the marketing environment; the role of marketing in strategic planning; marketing information systems and marketing research;... Please refer to part 1 of the ebook for details!
315 p hat 21/05/2023 28 0
Từ khóa: Marketing for Hospitality and Tourism, The marketing environment, The role of marketing in strategic planning, Marketing information systems, Marketing research, Consumer buying behavior
Ebook Kỹ nghệ du lịch: Hướng dẫn giáo khoa và bài tập kinh doanh du lịch - Phần 1
Cuốn sách "Kỹ nghệ du lịch: Hướng dẫn giáo khoa và bài tập kinh doanh du lịch" được chia sẻ giúp sinh viên sử dụng để học ở trường hay tự học nhằm chuẩn bị bài vở tốt hơn cũng như luyện tập giao tiếp trong đời thường, hoạt động những ngành nghề phải tiếp xúc với khách nước ngoài. Sách được chia thành 2 phần, mời các bạn cùng tham khảo...
183 p hat 25/11/2022 40 0
Từ khóa: Kỹ nghệ du lịch, Travel industry, Kỹ nghệ du lịch: Hướng dẫn giáo khoa và bài tập, Kinh doanh du lịch, Entering the country, Leaving the airport, Package tours, Tourism information
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