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Ebook The analytic hospitality executive: Implementing data analytics in hotels and casinos - Part 1
Part 1 of ebook "The analytic hospitality executive: Implementing data analytics in hotels and casinos" provides readers with contents including: building a strategic analytic culture in hospitality and gaming; data management for hospitality and gaming; data visualization; from reactive to proactive decision making - advanced analytics in action; analytics for operations; analytics for marketing;...
226 p hat 27/12/2023 24 0
Từ khóa: The analytic hospitality executive, Hospitality industry management, Strategic analytic culture, Data management, Data visualization, Managing consumer perceptions, Analytics for marketing
Ebook Understanding the hospitality consumer: Part 2
Continued part 1, part 2 of ebook "Understanding the hospitality consumer" provides readers with content including: understanding the hospitality consumer in contemporary society and beyond; postmodern consumers of hospitality services; researching contemporary hospitality behaviour; researching contemporary hospitality behaviour; hospitality implications of the revolution in consumption;...
118 p hat 23/09/2023 32 1
Từ khóa: Understanding the hospitality consumer, The hospitality consumer, The marketing concept, Segmenting hospitality markets, Postmodern marketing, Contemporary hospitality behaviour
Ebook Marketing for Hospitality and Tourism (Sixth edition): Part 1
Part 1 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: introduction marketing for hospitality and tourism; service characteristics of hospitality and tourism marketing; the marketing environment; the role of marketing in strategic planning; marketing information systems and marketing research;... Please refer to part 1 of the ebook for details!
315 p hat 21/05/2023 29 0
Từ khóa: Marketing for Hospitality and Tourism, The marketing environment, The role of marketing in strategic planning, Marketing information systems, Marketing research, Consumer buying behavior
Bài giảng Marketing - Chương 7: Analyzing business markets and buyer behavior
Objectives of chapter 7: Understand the nature of the business market and how it differs from the consumer market, learn how institutions and government agencies buy, identify the different buying situations faced by organizational buyers,... Inviting you to refer.
17 p hat 23/12/2016 184 2
Từ khóa: Bài giảng Marketing, Analyzing business markets, Buyer behavior, The nature of the business market, The consumer market, Government agencies buy
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