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After completing this chapter, students will be able: Know what marketing is and why you should learn about it, understand the difference between micro-marketing and macro-marketing, know why and how macro-marketing systems develop, understand why marketing is crucial to economic development and our global economy,...
14 p hat 22/03/2016 154 1
Từ khóa: Basic Marketing, Lecture Basic Marketing, Micro-marketing, Macro-marketing, Marketing’s changing role, Marketing’s role within organizations