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Part 1 of ebook "Open tourism: Open innovation, crowdsourcing and co-creation challenging the tourism industry" provide readers with content about: theoretical fundamentals and concepts; case studies - information level; the importance of customer co-creation of value for the tourism and hospitality industry; managing open innovation in small and medium-sized enterprises (SMES); prospects of technology-enhanced social media analysis for open...
373 p hat 21/05/2023 31 0
Từ khóa: Open tourism, Crowdsourcing in the tourism industry, Co-creation challenging the tourism industry, Innovation through co-creation, Holistic framework of open tourism, Open source marketing in tourism
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