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Ebook Tourism theory: Concepts, models and systems - Part 2
Continued part 1, part 2 of ebook "Tourism theory: Concepts, models and systems" provides readers with contents including: the tourist; intermediation, distribution and travel; the tourism destination; determinant and motivational factors; crompton’s destination-choice model; traveller typologies; tourism distribution channels; multi-destination travel pattern models; tourism services and facilities; tourism infrastructure; lodging...
121 p hat 27/12/2023 20 0
Từ khóa: Tourism theory, Tourism models, Tourism demand, Crompton’s destination-choice model, Tourism distribution channels, Computer reservation system, Tourism destination image
In chapter 11 you will understand how and why marketing specialists develop to make channel systems more effective. Understand the universal functions of marketing. Understand why some firms use direct channel systems while others rely on intermediaries and indirect systems. Understand how to develop co-operative relationships - and avoid conflict - in channel systems.
9 p hat 22/03/2016 171 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Channel systems, Vertical Marketing systems
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