Ebook Strategic management for travel and tourism: Part 1

Part 1 of ebook "Strategic management for travel and tourism" provide readers with content about: an introduction to the strategic process; internal analysis; external analysis; strategy and strategic objectives for travel and tourism organizations; the travel and tourism organization - competences, resources and competitive advantage;... Please refer to the ebook for details!

Từ khóa: Ebook Strategic management for travel and tourism, Strategic management for travel and tourism, The travel and tourism organization, The external environment for travel and tourism organizations, SWOT analysis, Strategy for travel and tourism