Ebook Open tourism: Open innovation, crowdsourcing and co-creation challenging the tourism industry - Part 1

Part 1 of ebook "Open tourism: Open innovation, crowdsourcing and co-creation challenging the tourism industry" provide readers with content about: theoretical fundamentals and concepts; case studies - information level; the importance of customer co-creation of value for the tourism and hospitality industry; managing open innovation in small and medium-sized enterprises (SMES); prospects of technology-enhanced social media analysis for open innovation in the leisure industries;... Please refer to part 1 of the ebook for details!

Từ khóa: Open tourism, Crowdsourcing in the tourism industry, Co-creation challenging the tourism industry, Innovation through co-creation, Holistic framework of open tourism, Open source marketing in tourism