» Từ khóa: marketing

Chương 4 phân tích hành vi mua của khách hàng. Chương này trình bày những nội dung chính sau: Giới thiệu chung, hành vi mua của người tiêu dùng, hành vi mua của khách hàng công nghiệp, hành vi mua của tổ chức phi lợi nhuận. Mời các bạn cùng tham khảo.

 23 p hat 27/04/2016 403 2 Download

Từ khóa: Marketing cơ bản, Bài giảng Marketing cơ bản, Hành vi mua của khách hàng, Hành vi mua của người tiêu dùng, Hành vi mua của khách hàng công nghiệp, Hành vi mua của tổ chức phi lợi nhuận

After completing this chapter, students will be able: Know what marketing is and why you should learn about it, understand the difference between micro-marketing and macro-marketing, know why and how macro-marketing systems develop, understand why marketing is crucial to economic development and our global economy,...

 14 p hat 22/03/2016 267 1 Download

Từ khóa: Basic Marketing, Lecture Basic Marketing, Micro-marketing, Macro-marketing, Marketing’s changing role, Marketing’s role within organizations

After studying this chapter you will: Understand why marketing strategy planning involves a process of narrowing down from broad opportunities to a specific target market and marketing mix, know about the different kinds of marketing opportunities, understand why opportunities in international markets should be considered,... Inviting you refer.

 15 p hat 22/03/2016 350 2 Download

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy planning process, Considering international opportunities, Narrowing target markets, Market segmentation

When you finish this chapter, you should: Know what the marketing concept is—and how it should affect strategy planning in a firm or nonprofit organization, understand what customer value is and why it is important to customer satisfaction, understand what a marketing manager does,...

 16 p hat 22/03/2016 379 2 Download

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Marketing strategy, Four Ps of the Marketing Mix

In this chapter, you will: Know about population and income trends in global markets and how they affect marketers, understand how population growth is shifting in different areas and for different age groups, know about the distribution of income in the United States,...

 11 p hat 22/03/2016 270 1 Download

Từ khóa: Basic Marketing, Lecture Basic Marketing, Demographic dimensions, Global consumer markets, Consumer spending patterns, Potential markets

In chapter 8, you will know about marketing information systems; understand a scientific approach to marketing research; know how to define and solve marketing problems; know about getting secondary and primary data; understand the role of observing, questioning, and using experimental methods in marketing research; understand the important new terms.

 8 p hat 22/03/2016 349 2 Download

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing information systems, Marketing research, Marketing research process, Marketing problems

In this chapter you will learn: Understand what "product" really means, know the key differences between goods and services, know the differences among the various consumer and business product classes, understand how the product classes can help a marketing manager plan marketing strategies,...

 10 p hat 22/03/2016 382 1 Download

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Global managerial approach, Product planning

In chapter 11 you will understand how and why marketing specialists develop to make channel systems more effective. Understand the universal functions of marketing. Understand why some firms use direct channel systems while others rely on intermediaries and indirect systems. Understand how to develop co-operative relationships - and avoid conflict - in channel systems.

 9 p hat 22/03/2016 324 2 Download

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Channel systems, Vertical Marketing systems

When you finish this chapter, you should: Know the advantages and disadvantages of the promotion methods a marketing manager can use in strategic planning, know how the communication process affects promotion planning, understand how direct-response promotion is helping marketers develop more targeted promotion blends,...

 16 p hat 22/03/2016 349 2 Download

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Strategic market planning, Integrated marketing communications, Strategic distribution

In this chapter you will: Know the content of and differences among strategies, marketing plans, and a marketing program; Understand, in detail, all of the elements of the marketing strategy planning process and the strategy decisions for the four Ps; understand why the product classes and typical mixes should be considered when developing a marketing plan;...

 10 p hat 22/03/2016 384 2 Download

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Developing innovative marketing plans, Marketing strategy planning process, Forecasting market potential

After studying this chapter you will: Understand why turning a marketing plan into a profitable business requires money, information, people, and a way to get or produce goods and services; understand the ways that marketing strategy decisions may need to be adjusted in light of available financing; understand how a firm can implement and expand a marketing plan using internally generated cash flow;...

 8 p hat 22/03/2016 382 2 Download

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Managing marketing’s link, Marketing plan, Marketing strategy planning

Bài giảng "Marketing dịch vụ - Chương 1: Tổng quan về marketing dịch vụ" cung cấp cho người đọc các kiến thức: Vai trò và tầm quan trọng của dịch vụ, môi trường thúc đẩy dịch vụ, dịch vụ và đặc điểm của dịch vụ, những thách thức đối với marketing dịch vụ, marketing-MIX của dịch vụ. Mời các bạn cùng tham khảo.

 33 p hat 22/03/2016 377 4 Download

Từ khóa: Bài giảng Marketing dịch vụ, Marketing dịch vụ, Môi trường thúc đẩy dịch vụ, Đặc điểm của dịch vụ, Marketing-mix của dịch vụ, Thách thức marketing dịch vụ