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Ebook The economics of recreation, leisure and tourism (Fourth edition): Part 1
Part 1 of ebook "The economics of recreation, leisure and tourism (Fourth edition)" provides readers with content including: Chapter 1 - Introduction; Chapter 2 - Recreation, leisure and tourism organizations; Chapter 3 - The market for recreation, leisure and tourism products; Chapter 4 - Demand, time preference, elasticity and forecasting; Chapter 5 - Supply and costs; Chapter 6 - Market structure and pricing; Chapter 7 - Market...
263 p hat 23/09/2023 28 0
Từ khóa: The economics of recreation leisure and tourism, Tourism organizations, Tourism products, Market intervention, Non-profit making organizations, The economic environment
Ebook Marketing for Hospitality and Tourism (Sixth edition): Part 1
Part 1 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: introduction marketing for hospitality and tourism; service characteristics of hospitality and tourism marketing; the marketing environment; the role of marketing in strategic planning; marketing information systems and marketing research;... Please refer to part 1 of the ebook for details!
315 p hat 21/05/2023 29 0
Từ khóa: Marketing for Hospitality and Tourism, The marketing environment, The role of marketing in strategic planning, Marketing information systems, Marketing research, Consumer buying behavior
Ebook Marketing in travel and tourism (Fourth edition): Part 1
Part 1 of ebook "Marketing in travel and tourism" provide readers with content about: the meaning of marketing in travel and tourism; understanding the consumer and the marketing mix in travel and tourism; planning for marketing strategy and short term operational objectives and compaigns; planning marketing campaigns - budgeting and evaluating marketing performance;... Please refer to part 1 of the ebook for details!
253 p hat 21/05/2023 29 1
Từ khóa: Marketing in travel and tourism, Tourism marketing, The dynamic business environment, Tourism motivations, Tourism buyer behaviour, The evolving marketing mix for tourism service
In chapter 6 you will learn: Understand the economic-buyer model of buyer behaviour, understand how psychological variables affect an individual's buying behaviour, understand how social influences affect an individual's and a household's buying behaviour, see why the purchase situation has an effect on consumer behaviour, know how consumers use problem-solving processes, understand the important new terms (shown in the margin).
13 p hat 22/03/2016 176 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Marketing environment, Competitive environment
When you finish this chapter, you should: Know why company objectives are important in guiding strategic market planning, see how the resources of a firm affect the search for opportunities, know the variables that shape the environment of strategic market planning, know how the different kinds of competitive situations affect strategic planning,...
17 p hat 22/03/2016 196 1
Từ khóa: Basic Marketing, Lecture Basic Marketing, Evaluating opportunities, Changing marketing environment, Competitive environment, Legal environment
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