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Ebook Economics of hotel management: Part 2
Continued part 1, part 2 of ebook "Economics of hotel management" provide readers with content about: cost of production; supply; revenue analysis; market structure; pricing policy; general considerations involved in pricing;... Please refer to the part 2 of ebook for details!
105 p hat 26/12/2022 11 0
Từ khóa: Economics of hotel management, Hotel management, Cost of production, Average revenue, Market structure, Monopolistic competition, Pricing policy
Ebook "TOEIC oriented curriculum guidelines for English training in Tourism vocational training in Vietnam: Vietnam human resources development in Tourism project" to create further conditions for training institutions within the sector, the project has also decided to have a TOEIC oriented English language training curriculum designed toward the set benchmark. Please refer to the content of part 2 of ebook.
60 p hat 22/08/2022 36 0
Từ khóa: Curriculum guidelines for English training, Tourism vocational training, Vietnam human resources development in Tourism project, TOEIC oriented English language training curriculum, Proficiency standards, Content and Accuracy indicators, Key grammatical structures
Lecture Tourism theory, concepts and models - Chapter 3: The structure of tourism
Lecture Tourism theory, concepts and models - Chapter 3: The structure of tourism. By the end of this lecture you should be able to: describe the key elements of systems models; compare and contrast different open and closed ended models of tourism; demonstrate how each of us operates within our own unique tourism system; analyse the concept of a destination as a key component of any model;...
14 p hat 25/07/2022 73 0
Từ khóa: Lecture Tourism theory concepts and models, Tourism theory, Tourism models, The structure of tourism, Unique tourism system, Adaptive complex system, Gunn’s functioning tourism system
Ebook Media and cultural theory
In this book we trace the development of Media and Cultural Theory from the Enlightenment through to the present day. Along the way we gesture towards a range of contemporary media texts including film, television, journalism, pop music, the Internet. And, indeed, what first attracted us to BookBoon was the opportunity to create a text that we could update and keep fresh; the media industry moves quickly and it is important to be able to...
126 p hat 27/04/2022 32 0
Từ khóa: Enlightenment, Global Media, Formalism, Frankfurt School, Structuralism, Poststructuralism, Neo Marxism
In this chapter you will understand the importance and nature of personal selling. Know the three basic sales tasks and what the various kinds of salespeople are expected to do. Know what the sales manager must do including selecting, training, and organizing salespeople to carry out the personal selling job. Understand how the right compensation plan can help motivate and control salespeople.
11 p hat 22/03/2016 162 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Personal selling, Marketing opportunities, Sales force structure
Ebook Sociology- A critical approach: Part 1
(BQ) Part 1 book "Sociology- A critical approach" to introduce students the knowledge: Core sociologycal concepts (Social structure - Macro level, culture, socialization in; systems of inequality operators, ...). Invite you to refer to the disclosures.
343 p hat 25/01/2016 121 1
Từ khóa: Sociology - A critical approach, Khoa học xã hội, Core sociologycal concepts, ocial structure, Socialization in, Systems of inequality operators
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