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Measuring customer based brand equity: A study of apple and samsung in the Vietnamese tablet market

The findings conclude that there is no discriminable validity between brand awareness and brand association. Brand loyalty and brand awareness/association, brand loyalty and perceived quality were found to be positively correlated.

Từ khóa: Tạp chí khoa học, Measuring customer based brand equity, A study of apple and samsung, The Vietnamese tablet market, Customer based brand equity, Four main dimensions

10 p tailieu_hat 25/01/2019 154 1

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